Born and eventually raised in Los Angeles, Joanna is a conceptual copywriter + associate creative director who develops brand campaigns with personality. From bite-sized social to 360 campaigns, authenticity is her through line.

She likes to arrange normal words in interesting ways & help brands turn ideas into ownable cultural moments. Her work has garnered recognition from Cannes Lion, The Clio Awards, The One Show and more.

She loves Dolly Parton, dappled light and making lists. Right now? She’s probably looking for parking.

WHERE

Function Health | ACD Copywriter Freelance

TikTok | Lead Copywriter Freelance

Airbnb | ACD Copywriter Freelance

Media Arts Lab | Senior Copywriter

Laundry Service | Senior Copywriter

Dr Martens | Senior Copywriter Freelance

David&Goliath | Copywriter

J. Walter Thompson | Copywriter

Davis Elen | Jr. Copywriter

ON WHAT

Tech | TikTok, airbnb, Android, Google, Amazon Music,
apple tv+, apple fitness+, Adobe, AT&T, Our Next Energy, T-Mobile

Entertainment | Hulu, FX, Regal Cinemas

Retail/Auto | Dr. Martens, Figs, Fisher Price,
alleyoop, Curology, Toyota, Kia

Food/Bev | Jack in the Box, Más+ by Messi

Health | Function Health, Mayo Clinic, UCLA Health