Real photo of me, courtesy Getty Images

Born and eventually raised in Los Angeles,
Joanna is a conceptual copywriter + associate
creative director who develops brand campaigns
with personality. From bite-sized social to
360 campaigns, authenticity is her through line.


Her work has garnered recognition from Cannes Lions,
The Clio Awards, The One Show and more.


Right now? She’s probably looking for parking.

Download my resume and say hi at henkinjoanna@gmail.com


WHERE

TikTok | Lead Copywriter Freelance

Airbnb | Senior Copywriter Freelance

Media Arts Lab | Senior Copywriter

Laundry Service | Senior Copywriter

Dr Martens | Senior Copywriter Freelance

David&Goliath | Copywriter

J. Walter Thompson | Copywriter

Davis Elen | Jr. Copywriter

ON WHAT

Tech | TikTok, airbnb, Android, Google, Amazon Music,
apple tv+, apple fitness+, Our Next Energy, T-Mobile

Entertainment | Hulu, FX, Regal Cinemas

Retail/Auto | Dr. Martens, Figs, Fisher Price,
alleyoop, Curology, Toyota, Kia

Food/Bev | Jack in the Box, Más+ by Messi

Health | Function Health, Mayo Clinic, UCLA Health